UX design, UI design

DRIVE ME

Brief

We picked up 2 informations :

DRIVER

YOUNG PEOPLE

And had to find a problem to find a solution

"I have to pick up my friends before going out but I don't know how to organize this trip"

Reseach

82%

Drive with friends to go out at night

58%

Drive, up to 31 milles

64%

They had to go to 2 places in 1 night

Analysis

PERSONA

EXPERIENCE MAP

EMPATHY MAP

Solution

"A mobile app for driver"

  • Optimized Route : several destinations in one trip
  • Creation of funding pots
  • Notifications when driver is coming (to be ready at time)
  • Gamification & rewards

WIREFRAMES & PAPERTESTING

Main idea adopted after the user testing

  • Creating rewards for the driver
The longer the course is, the bigger the reward will be. Plus, this urges user to want to be the driver.

UI DESIGN & PROTOTYPE

Drive Me optimises drivers' itinerary, especially when they got several destinations.
Organizing trips, events, evenings become easier.

NEXT PROJECT