BEEVORA is a social sports gaming app to entertain sports fan with innovating game plays
I was in charge in creating better experiences for user, integrate new features or games and rebrand the app.
Clusters
Personae 1
30 years old
4 played sports
Analysis (reinsurance)
Missing or injured players are importants
Used more than 1 bookmaker
Love betting on live match
Personae 2
25 years old
1 or 2 played sports
Analysis (optimize chances, important informations)
team form, matchs history are importants
Used 1 bookmaker
Dont bet on live match
Feature : Gamifications
My goal was to think how integrate gamifications inside the app.
UX Research
Levels and Experience points :
To level up, the user need to gain experience points.
How do they get experience points ? In making new prono, achieving missions, winning games and also level up. Sponsoring someone will also give you XP.
Coins :
This is the money of the app, it's not real money yet.
How do they get coins ? When they will level up, achieve missions or win games. Also when finnishing daily quest, collecting daily rewards and sponsoring someone to join the app.
Quests :
Differents type of quests like daily, weekly, onboarding and level quest to earn coins and XP
This allows the user to progess inside the app, to promote user engagement
After benchmarking, and brainstorming with my team, I started creating wireframes.
UI design
Some interfaces of the quests inside the profile and the daily rewards.
For this first version, we only integrate some quests and coins. The levels and experience will be for futur updates.
Feature : Tournaments
My goal was to create tournaments in the app for each game.
UX Research
This feature allows user to create or join a new sport tournament and play together between friends. They can play for free or bet with coins or real money.
There are two type of user :
- User who wants to create a tournament (admin)
The user will be the admin of the tournament
- User wo wants to join a tournament / is invited to join one
I started thinking of the user journeys.
💡This allowed to bring questions but also new answers and opportunities !
Then I made lots of tasks flows, user flows to find the perfect and easiest journey after lots of meeting and brainstorming with my team. (developper and product owners)